Popup possum fur store
She’s the dairy farmer’s daughter from Monaghan who has become a fashion go-getter in New Zealand with luxury-feel products made from possum fur.
Elizabeth McGuinness is this week bringing her ‘Kiwi Country Wear’ to the next level by opening a pop-up shop on Dublin’s South Anne Street.
In New Zealand, where Elizabeth lived for 14 years, possum is regarded as a pest and is environmentally culled to protect native wildlife.
Its soft fur is recycled to produce cosy and warm outerwear. Farmers and outdoor-types wear it in jackets and fur linings in their work boots, while fashion models and busy mums avail of its cool-in-the-summer, warm-in-the-cold qualities. MORE >>>