Success for Perino blend strengthens hunters’ chances for better access to public land. A pact being negotiated by the Department of Conservation and the Fur Council is expected to boost New Zealand’s possum fur industry which generates $130 million a year.
It should help overcome anti-fur protest action such as one designer encountered after featuring the Perino blend of possum fur and cashmere or merino yarn in its Fashion Week collection.
Association with DOC’s strong environmental brand will assist promoters of possum fur products to get the message across that the marsupials are pests on which millions of dollars are being spent on eradication to stop them destroying forests. MORE >>>