NZ possum hits fashion catwalk

With apologies to Dame Edna, it’s Goodbye Possums.

New Zealand’s possum fur industry is estimated to be worth $130 million annually to the country’s economy.

Perino, a blend of possum fur and cashmere or merino yarn, recently featured on the catwalk in garments from the latest collection from The Noble Savage.

While possum is popular in the tourist market, the move into high fashion is exciting Lower Hutt manufacturer Woolyarns NZ, which sees big returns.

”High-end fashion designers are asking for more from their suppliers. Products need to meet high standards in regards to quality and sustainability. Perino fits all these criteria,” Woolyarns marketing manager Jimad Khan said. MORE >>>