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By Jenni Avins, lifestyle reporter at Quartz

Not all fur is created equally. Fur, like so many other natural materials, is not just black and white. Here, we attempt to distinguish some of the gray areas. MORE >>>

Leading New Zealand lifestyle fashion brand Untouched World launches KAPUA™, an exclusive new knitwear development that sets the benchmark for supreme luxury and comfort.

Kapua, being the Maori word for cloud, truly expresses the sensation of this new knitwear. It is another example of innovation from Snowy Peak Ltd, parent company of Untouched World™.

By blending three of nature’s finest fibres; luxurious cashmere (40%), the new dehaired delicate winter downy undercoat of the possum (40%), and silk (20%), they have created an ultra-luxurious yarn. MORE >>>

She’s the dairy farmer’s daughter from Monaghan who has become a fashion go-getter in New Zealand with luxury-feel products made from possum fur.

Elizabeth McGuinness is this week bringing her ‘Kiwi Country Wear’ to the next level by opening a pop-up shop on Dublin’s South Anne Street.

In New Zealand, where Elizabeth lived for 14 years, possum is regarded as a pest and is environmentally culled to protect native wildlife.

Its soft fur is recycled to produce cosy and warm outerwear. Farmers and outdoor-types wear it in jackets and fur linings in their work boots, while fashion models and busy mums avail of its cool-in-the-summer, warm-in-the-cold qualities. MORE >>>

Success for Perino blend strengthens hunters’ chances for better access to public land. A pact being negotiated by the Department of Conservation and the Fur Council is expected to boost New Zealand’s possum fur industry which generates $130 million a year.

It should help overcome anti-fur protest action such as one designer encountered after featuring the Perino blend of possum fur and cashmere or merino yarn in its Fashion Week collection.

Association with DOC’s strong environmental brand will assist promoters of possum fur products to get the message across that the marsupials are pests on which millions of dollars are being spent on eradication to stop them destroying forests. MORE >>>

A new blend of possum fur and Merino wool has propelled Woolyarns New Zealand to the exclusive fashion market.

The Wellington yarn maker hit the international fashion runway at last month’s NZ Fashion Week, where designers including Maree MacLean featured their luxury possum fur product Perino.

“This was something we have been looking to do,” Woolyarns NZ marketing manager Jimad Khan said. MORE >>>

With apologies to Dame Edna, it’s Goodbye Possums.

New Zealand’s possum fur industry is estimated to be worth $130 million annually to the country’s economy.

Perino, a blend of possum fur and cashmere or merino yarn, recently featured on the catwalk in garments from the latest collection from The Noble Savage.

While possum is popular in the tourist market, the move into high fashion is exciting Lower Hutt manufacturer Woolyarns NZ, which sees big returns.

”High-end fashion designers are asking for more from their suppliers. Products need to meet high standards in regards to quality and sustainability. Perino fits all these criteria,” Woolyarns marketing manager Jimad Khan said. MORE >>>

A possum fur processor looking to expand into the export market foresees no problems getting supplies of the fibre.
Woolyarns New Zealand of Lower Hutt, is the biggest manufacturer of yarn blended from possum fur and merino wool or cashmere.
The possum is regarded as New Zealand’s worst animal pest because it spreads bovine tuberculosis among cattle and deer herds and is also a threat to native wildlife and plants.
That is why it’s targetted in large scale 1080 poisoning campaigns.
Woolyarns’ managing director, Neil Mackie, who also chairs the New Zealand Fur Council, said fur processors rely on possum control operations for their supplies too. MORE >>>